Helidragon
Role
Brand Designer
Client
Ostro Coffee Co.
Project type
Coffee bar
Project overview
Helidragon is a UK drone operator capturing aerial film and photography. We built the brand from the ground up, starting with a full brand book that sets out the identity, colour, typography and tone of voice.
We then carried it through to a Webflow website designed to let the footage lead, optimised for mobile, compliant from day one, and written to be found in search.
%22%3E%3Cpolygon%20points%3D%22167.2%2031.4%20165.3%2031.1%20119.7%2098.9%2073.7%2031.1%2072%2031.4%2072%2031.1%2047.8%2031.1%2047.8%20177.5%2072%20177.5%2072%2070.2%20119.5%20139.8%20167.2%2069.6%20167.2%20177.5%20191.4%20177.5%20191.4%2031.1%20167.2%2031.1%20167.2%2031.4%22%2F%3E%3Cpath%20d%3D%22M281.1%2C31.1h-21.1l-.2-.2c-3.1%2C3.5-6.7%2C6.9-10.8%2C10.2-4.1%2C3.3-8.2%2C6-12.2%2C8.1-4%2C2-7.7%2C3-10.9%2C2.8v22c6%2C.3%2C11.8-.8%2C17.4-3.1%2C4.9-2.1%2C9.7-4.9%2C14.4-8.5v93.8h-31.8v21.3h86.2v-21.3h-31.3l.4-125.1Z%22%2F%3E%3Cpath%20d%3D%22M446.6%2C94.9l-18-4.4c-6.1-1.5-11-3.8-14.5-6.8-3.6-3-5.3-7.2-5.3-12.7s2.3-11.9%2C6.8-15.7c4.5-3.8%2C10.8-5.6%2C18.7-5.6s14.1%2C1.8%2C19.2%2C5.4c5.2%2C3.6%2C8.8%2C8.2%2C10.9%2C13.8l23.4-7.5c-2.2-6.3-5.6-11.9-10.2-16.8-4.6-4.9-10.4-8.9-17.5-11.7-7-2.9-15.2-4.3-24.6-4.3-16.6%2C0-29.3%2C3.8-38.3%2C11.4-8.9%2C7.6-13.4%2C18.2-13.4%2C31.9s1.6%2C13.5%2C4.7%2C18.8c3.1%2C5.3%2C7.5%2C9.7%2C13%2C13.2%2C5.5%2C3.5%2C11.7%2C6.1%2C18.5%2C7.9l18%2C4.6c7.5%2C2%2C13.5%2C4.7%2C18%2C8.3%2C4.5%2C3.6%2C6.7%2C8.1%2C6.7%2C13.7s-2.6%2C11.1-7.9%2C14.8c-5.3%2C3.8-12.5%2C5.6-21.5%2C5.6-7.8-.1-14.4-2.2-19.7-6.1-5.3-3.9-8.9-8.4-10.7-13.6l-23.8%2C7.3c1.3%2C4.3%2C3.5%2C8.5%2C6.6%2C12.4%2C3.1%2C4%2C7.1%2C7.6%2C11.9%2C10.8%2C4.8%2C3.2%2C10.4%2C5.7%2C16.7%2C7.5%2C6.3%2C1.8%2C13.3%2C2.7%2C21%2C2.7%2C11.3%2C0%2C20.9-1.8%2C28.8-5.4%2C7.9-3.6%2C13.8-8.6%2C17.9-15.1%2C4-6.4%2C6.1-13.8%2C6.1-22.2s-3.6-18.1-10.9-25.9c-7.3-7.8-17.4-13.3-30.5-16.5Z%22%2F%3E%3Cpath%20d%3D%22M555.3%2C157.6c-1.7.6-3.2.8-4.6.8-4.5%2C0-7.8-1.3-10.1-3.8s-3.5-6.2-3.5-11.1v-50.6h28.2v-20.1h-28.2v-32.6h-23.2v32.6h-17.4v20.1h17.4v55c0%2C10.3%2C2.9%2C18.2%2C8.7%2C23.7%2C5.8%2C5.5%2C14.2%2C8.3%2C25.2%2C8.3s7.2-.7%2C10.9-2c3.6-1.3%2C7.2-3.2%2C10.9-5.8l-8.6-17.8c-2.1%2C1.5-4%2C2.6-5.6%2C3.1Z%22%2F%3E%3Cpath%20d%3D%22M653%2C127.5c0%2C9.9-2.2%2C17.5-6.5%2C22.8-4.3%2C5.3-10.5%2C7.9-18.4%2C7.7-4.5%2C0-8.4-.9-11.8-2.7-3.4-1.8-6.1-5-8.1-9.6-2-4.6-2.9-11-2.9-19.2v-53.5h-23.4v59.8c0%2C15.9%2C3.5%2C27.7%2C10.5%2C35.5%2C7%2C7.8%2C16.8%2C11.7%2C29.5%2C11.7s15.3-2.1%2C21.2-6.2c4-2.8%2C7.4-6.5%2C10.2-11l1%2C14.7h22v-104.6h-23.2v54.6Z%22%2F%3E%3Cpath%20d%3D%22M772.4%2C88.2c-2.8-4.4-6.3-8.1-10.4-11-6.3-4.5-13.9-6.8-22.7-6.8s-17.7%2C2.3-24.8%2C6.8c-7%2C4.5-12.5%2C10.9-16.5%2C19-4%2C8.2-6%2C17.8-6%2C29s2%2C20.6%2C6%2C28.9c4%2C8.2%2C9.5%2C14.6%2C16.5%2C19.1%2C7%2C4.5%2C15.3%2C6.8%2C24.8%2C6.8s16.3-2.3%2C22.7-6.8c4.2-3%2C7.7-6.8%2C10.6-11.3l.8%2C15.6h22.2V31.1h-23.2v57.1ZM759.3%2C154.4c-4.1%2C2.9-8.8%2C4.3-14.1%2C4.3s-10.6-1.4-15-4.3c-4.4-2.9-7.8-6.8-10.2-11.8-2.4-5-3.7-10.8-3.9-17.4.1-6.6%2C1.4-12.3%2C3.9-17.4%2C2.4-5%2C5.8-8.9%2C10.1-11.7%2C4.3-2.8%2C9.3-4.2%2C14.8-4.2s10.2%2C1.4%2C14.3%2C4.2c4.1%2C2.8%2C7.3%2C6.7%2C9.6%2C11.7%2C2.3%2C5%2C3.5%2C10.8%2C3.5%2C17.4s-1.1%2C12.3-3.5%2C17.4c-2.3%2C5-5.5%2C9-9.6%2C11.8Z%22%2F%3E%3Cpolygon%20points%3D%22818.8%20177.5%20842%20177.5%20842.2%2072.9%20819%2072.9%20818.8%20177.5%22%2F%3E%3Cpath%20d%3D%22M830.5%2C25.6c-3.8%2C0-7%2C1.3-9.7%2C4-2.7%2C2.6-4.1%2C5.9-4.1%2C9.6s1.4%2C7%2C4.1%2C9.7c2.7%2C2.7%2C6%2C4.1%2C9.7%2C4.1s7-1.4%2C9.7-4.1c2.7-2.7%2C4.1-6%2C4.1-9.7s-1.4-7-4.1-9.6c-2.7-2.6-6-4-9.7-4Z%22%2F%3E%3Cpath%20d%3D%22M940.9%2C77.4c-8.1-4.7-17.4-7-27.8-7s-19.7%2C2.3-27.8%2C7c-8.1%2C4.7-14.4%2C11.1-18.9%2C19.3-4.5%2C8.2-6.8%2C17.7-6.8%2C28.4s2.3%2C20.2%2C6.9%2C28.4c4.6%2C8.2%2C11%2C14.7%2C19.1%2C19.3%2C8.2%2C4.7%2C17.5%2C7%2C27.9%2C7s19.5-2.3%2C27.6-7c8.1-4.7%2C14.4-11.1%2C18.8-19.3%2C4.5-8.2%2C6.7-17.7%2C6.7-28.4s-2.3-20.2-6.8-28.4c-4.5-8.2-10.8-14.7-18.9-19.3ZM939.2%2C142.4c-2.5%2C5-6%2C8.9-10.5%2C11.7-4.5%2C2.9-9.6%2C4.3-15.3%2C4.3s-11.1-1.4-15.6-4.3c-4.5-2.9-8.1-6.8-10.7-11.7-2.6-4.9-3.9-10.7-3.9-17.3s1.3-12.3%2C3.8-17.4c2.5-5%2C6-8.9%2C10.5-11.7%2C4.5-2.8%2C9.6-4.2%2C15.5-4.2s11%2C1.4%2C15.5%2C4.3c4.5%2C2.9%2C8%2C6.8%2C10.6%2C11.7%2C2.6%2C5%2C3.9%2C10.7%2C3.9%2C17.3s-1.3%2C12.3-3.8%2C17.3Z%22%2F%3E%3Cpath%20d%3D%22M1058.4%2C135.3c-2.1-4.4-5.3-8.4-9.6-11.9-4.3-3.6-9.9-6.2-16.7-7.8l-12.3-2.9c-4.5-1.1-7.9-2.5-10.2-4.3-2.4-1.7-3.6-3.7-3.6-5.8%2C0-3.6%2C1.3-6.4%2C4-8.5%2C2.6-2%2C6.3-3%2C11.1-3s9.1.9%2C13%2C2.8c3.9%2C1.9%2C6.6%2C4.6%2C7.9%2C8.1l19.4-8.8c-1.5-4.6-4.3-8.6-8.2-12-3.9-3.4-8.5-6.1-13.9-7.9-5.4-1.9-11.3-2.8-17.7-2.8-12.7%2C0-22.4%2C2.9-29.2%2C8.6-6.8%2C5.7-10.1%2C13.8-10.1%2C24.3s2.8%2C13.4%2C8.4%2C18.9c5.6%2C5.5%2C13.3%2C9.5%2C23.2%2C12l9.8%2C2.7c4.6%2C1.1%2C8.2%2C2.5%2C10.7%2C4.3%2C2.5%2C1.7%2C3.8%2C4.2%2C3.8%2C7.4s-1.6%2C6-4.9%2C7.8c-3.3%2C1.9-7.6%2C2.8-13.1%2C2.8s-9.6-1.3-13.7-4c-4.1-2.6-7.2-5.9-9.3-9.8l-20.3%2C9c2.2%2C5.2%2C5.4%2C9.7%2C9.6%2C13.5%2C4.2%2C3.8%2C9.2%2C6.8%2C15.1%2C8.9%2C5.9%2C2.1%2C12.3%2C3.1%2C19.2%2C3.1s14.8-1.3%2C20.9-3.9c6.1-2.6%2C11-6.2%2C14.5-11%2C3.6-4.7%2C5.3-10.2%2C5.3-16.5s-1-8.9-3.1-13.3Z%22%2F%3E%3C%2Fsvg%3E)